Management Team

Asim joined MSAI in June 2025. He began his career in technology consulting at global firms including Accenture and KPMG, and later founded and scaled Orion, a SaaS platform company, where he successfully built a recurring-revenue model and led expansion across North America. Subsequently, Asim has held multiple executive roles at Honeywell, where he successfully led global businesses with a focus on revenue growth and margin expansion, operational discipline, and product innovation. He also played a key role in leading M&A integration efforts in Honeywell's fire and safety business. Most recently, Asim led the transportation business at ORBCOMM, where he successfully grew operations by forming strategic alliances with original equipment manufacturers, value-added resellers, and online marketplace platforms and expanding ORBCOMM's footprint globally. Asim holds a Masters in Business Administration from M.I.T. Sloan School of Management, a Masters in Information Management from Stevens Institute of Technology and a Bachelors in Engineering from Northeastern University.

Robert joined MSAI in August 2024 as VP - Controller and was promoted in January 2025 to Chief Financial Officer. Prior to joining MSAI, Robert served in various roles with increasing responsibility at Ernst & Young, LLP. During his 13-year tenure at EY, Robert assisted clients in assessing their financial statements and internal control environments, analyzed financial forecasts and models, and developed analytic solutions to enhance audit efficiency and provide valuable insights. Robert is a graduate of The University of Texas at Austin McCombs School of Business, where he received his B.B.A. and M.P.A. in Accounting. He is a Certified Public Accountant licensed in Texas and California.

Alecia joined MSAI in August 2025 leading marketing strategy, positioning, and demand generation as the company scales its condition intelligence solution. Bringing 20+ years of B2B technology marketing leadership, with a track record of building teams and revenue-focused go-to-market engines, spanning across HR software, embedded systems software and development, industrial IoT, and telecom. She held product marketing leadership roles at Halogen and Mitel, where she led enterprise-scale solution marketing, including channel and partner programs. At Crank Software (AMETEK), Solace and Fidus Systems, she led teams responsible for positioning and go-to-market for complex technical products sold to engineering-led buyers, working in close partnership with product, sales, and engineering. Alecia also spent many years as a Fractional CMO and GTM Advisor, working directly with CEOs, CROs, and revenue leaders at growth-stage B2B companies. Alecia holds a Master of Marketing and a BA/BSc from Monash University, Australia. 

James joined MSAI in January 2026 as Senior Director of Product Enablement, leading product strategy, positioning, and go-to-market, and was promoted to VP of Strategy and Product in June 2026. With over 25 years of experience driving operational performance improvement across the manufacturing and industrial space, Jim has built a career at the intersection of AI, reliability, and production health. Jim held progressive leadership roles at Augury, where he built and led product marketing for AI-driven machine and process health solutions and most recently served as Head of Product and Portfolio Marketing. Earlier in his career, he served as General Manager and Vice President of Caterpillar Asset Intelligence at Caterpillar Inc. and Senior Director - Asset Performance for Bentley Systems. Jim holds a Bachelor of Science and a Master of Science in Nuclear Engineering from North Carolina State University.

Todd joined MSAI in 2025 as VP - Global Sales. Todd is a global revenue leader with extensive experience building go-to-market strategies, developing strategic partnerships, and scaling revenue for high-growth technology and data companies. Most recently, Todd served as VP of Sales at Jaxon AI, where he led enterprise go-to-market initiatives and secured relationships with major global organizations including IBM, WPP, General Electric, and Walmart. Previously, he served as Vice President of Business Development at Near Intelligence (now Azira), where he led the North American launch of an AI-powered marketing intelligence platform and built a sales organization that generated millions in annual recurring revenue. Earlier in his career, Todd held senior leadership roles at PlaceIQ, Scandit, and Intertrust Technologies, where he drove strategic partnerships and commercialization for location intelligence, mobile, and data platforms. Todd holds a Bachelor of Arts in Communications and Marketing from Fordham University.

Monil joined MSAI in September 2026 as VP of Engineering and AI Platform, and leads the company's engineering organization, AI platform strategy, architecture, and technology roadmap. Monil brings more than 17 years of experience building connected products across industrial, hazardous-area, and regulated environments, with a background spanning controls engineering, embedded systems, and enterprise software. Most recently, he served as Global Chief Engineer for Digital Connectivity & AI Transformation at TK Elevator Corp, where he launched an 80-person engineering organization across four global regions and six product lines. Earlier in his career, he developed and commercialized VisionIQ and SenseIQ, real-time industrial safety and condition-monitoring platforms whose intellectual property was later acquired by Microsoft. His work also includes ATEX/IEC-Ex hazardous-zone systems, oil-field drilling controls, and FDA-regulated medical devices. Monil holds three patents spanning industrial safety and connected-infrastructure systems.