Privacy Policy

Effective Date: February 2, 2026

Purpose of this Notice

The purpose of this Privacy Policy (“Privacy Policy”) is to inform you of how MultiSensor AI (“MSAI”) protects and uses your personal information when accessing and using the Website Multisensorai.com (the “Website”). We are committed to respecting your privacy rights. Please read this Privacy Policy carefully. It gives you important information about how we handle your personal information.

This Privacy Policy is effective as of the date first listed above and has been developed with the recognition that applicable laws regarding privacy and personally identifying information, and the dissemination thereof, are evolving. Accordingly, this Privacy Policy is subject to change at any time and MSAI expressly reserves the right to modify the terms of this Privacy Policy at any time and in our reasonable discretion. Your continued use of the Website that links to this Privacy Policy following our posting of a change notice will constitute binding acceptance of this Privacy Policy and all changes thereto.

This Privacy Policy provides you with a notice of our privacy policies and practices informing you of the types of information that we collect from you and the persons or entities to whom your personal information may be disclosed.

Information We Collect

In the course of your use of the Website, you may voluntarily share information about yourself, for example, such as through the “Contact Us” form on our Website.

Following are the categories of personal information we may collect from you when you share it with us:

  • Identifiers (e.g., name, address, company, phone number, email address, internet protocol address, other similar identifiers)
  • Commercial information (e.g., interest in specific MSAI products and services, other similar information)
  • Internet or other electronic network activity information (e.g., internet protocol address, browser type, cookies used for identification, and information regarding a consumer’s interaction with the Website)

When you visit the Website, we also collect technical and usage information that does not identify you personally (“Other Information”), including information about your Internet service provider, the date and time you access the Website, the Internet address of websites from which you linked to our Website, the type of device, browser and operating system you are using, and your movements and preferences on our Website.

Use of Personal Information

We may use personal information to contact you in response to your inquiries, comments and suggestions; for the specific purpose for which it was volunteered (for example, to receive or set-up MSAI products or services); to track our visitors’ use of the Website for internal market research; to improve the Website and the products and services we promote or provide through the Website or through other means; to customize the content and/or layout of our Website for each individual visitor; to notify visitors about updates to the Website or services; to notify you about promotions, special offers, etc., regarding products and services provided by MSAI; as required by law or regulation, or as requested by government authorities; for our internal business purposes or to otherwise manage your relationship with MSAI.

You may choose to opt out of receiving future marketing or promotional email messages from us. Each such email (excluding non-promotional communications, such as those responding to your specific inquiries or related to your relationship with us) sent by us contains an “unsubscribe,” “opt- out”, or similar link with instructions on how to remove yourself from the applicable email list. Additionally, we may always email you in response to your correspondence or in connection with any other transactions you have with us.

We may use Other Information, which does not identify you personally, for any reason we deem appropriate, including for purposes of administering, protecting and improving our Website and systems, to better understand the preferences of our Website visitors, to identify server problems, to compile aggregated statistics about Website usage, and to help personalize your experience on our Website.

Sharing Personal Information

We do not sell or share your personal information to third parties or disclose your personal information to third parties for their marketing purposes, except as set forth herein.

We may transfer or subprocess personal information: to our service providers (such as our customer support specialists, email campaign providers, payment processors, etc.), who are only permitted to use the information to provide services to us and you; as required by law or legal proceeding or to protect our or others’ legal rights; and in connection with an acquisition, merger, sale, or other transfer of all or any portion of our business.

We may share other information (which does not identify you personally) with any party for any purpose we deem appropriate.

We have disclosed for a business purpose to one or more third parties the following categories of personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a consumer:

  • Identifiers (e.g., name, address, company, phone number, email address, internet protocol address, other similar identifiers)
  • Commercial information (e.g., interest in specific MSAI products and services, other similar information)
  • Internet or other electronic network activity information (e.g., internet protocol address, browser type, cookies used for identification, and information regarding a consumer’s interaction with the Website)

Cookies

In order to personalize and enhance your experience on our Website, we also may collect information through “cookies.” Cookies are small strings of text sent by our Website to your browser and then stored by your browser on your computer’s hard drive. Our cookies allow us to not only personalize your experience on our Website, make your visit more convenient, and understand how you and others are using our Website so we can improve your experience on the Website. We use cookies to identify repeat visitors to our Website and to determine the paths visitors take on our Website. We also use cookies to determine whether you visited our Website from a particular Internet link or advertisement. Most Web browsers automatically accept cookies, but it is possible to change your browser setup, so it does not accept cookies. However, not utilizing cookies may prevent you from using certain functions and features of the Website.

Through cookies we place on your browser or device, we may collect information about your online activity after you leave our Website. Just like any other usage information we collect, this information allows us to improve the Website and customize your online experience, and otherwise as described in this Privacy Policy.

Additionally, we use certain advertisement networks (such as, Google Ad Manager, Google Ads Conversion Tracking, Microsoft Advertising, Microsoft Advertising Universal Event Tracking. and YouTube Advertising) that use retargeting cookies to collect certain information about you (including the pages and content you view, the date and time of such views, and location information associated with your IP address).

To opt-out or adjust your preferences for retargeting cookies that may collect information about your online activity while you are using the Website, please click here.

Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to process your request to opt out from certain types of data processing. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.

Third-Party Analytics Services

We use Google Analytics to better understand the behavior of visitors to our websites. This includes anonymized data associated with your IP address, such as pages viewed on the Website, length of time on the Website, browser used to access the sites, and device used to access the Website. The information collected does not personally or directly identify you or your street address. To learn more about how Google uses data when you visit our Website please visit: How Google uses information from sites or apps that use our services – Privacy & Terms – Google. You can opt out from the use of Google Analytics by following the instructed provided at: Google Analytics Opt-out Browser Add-on Download Page.

Other third-party analytics services we use include the following: Adobe Analytics, Cloudflare Web Analytics, HubSpot Analytics, Microsoft (Bing) Analytics, and Microsoft Clarity

Data Retention

We will retain your personal information and non-personal information for as long as it is reasonably necessary to fulfill the purpose for which it was given. Different retention periods apply for different types of personal information based on the purpose for which it was gathered.

We reserve the right to dispose of or delete any or all such personal information or non-personal information at any time (including prior to any specific retention timeframe we may communicate), except as set forth in any other agreement or document executed by both you and us concerning the same or as required by law.

State Privacy Rights

You may be entitled the following privacy rights listed below based on various state privacy laws, including if you are a resident of California, Colorado, Connecticut, Florida, Oregon, Texas, Utah, and Virginia:

  • The rights to know/access. You may have the right to request to access or know (i) the specific pieces of personal information we have about you; (ii) the categories of personal information we have collected about you; (iii) the categories of sources from which that personal information was collected; (iv) the categories of personal information we have sold or disclosed; (v) the categories of third parties to whom your personal information was sole or disclosed; and (vi) the purposes for collecting and selling your personal information. Generally:
  • MSAI has collected the categories of personal information detailed in the section titled “Information We Collect” above. 
  • MSAI has disclosed the categories of personal information detailed in the section titled “Sharing Personal Information” above. 
  • The right to correction. You may have the right to request that we correct the personal information that we have collected or maintain about you.
  • The right to data portability. You may have right to request your personal information in a format that is portable and useable.
  • The right to deletion. You may have the right to request that we delete the personal information that we have collected or maintain about you. We may deny your request under certain circumstances, such as if we need to comply with our legal obligations or complete a transaction for which your personal information was collected. If we deny your request for deletion, we will let you know the reason why. 
  • The right to restrict or opt out of the sale of your personal information. You may have the right to restrict or opt out of the sale of your personal information. We do not sell your personal information. If this changes, we will update our privacy policy accordingly.
  • The right to equal service. If you choose to exercise any of these rights, we will not discriminate against you in any way. If you exercise certain rights, understand that you may be unable to use or access certain features of our services.

You may request your right to know and your right to deletion free of charge up to two (2) times in any twelve (12) month period.

To exercise the rights described above, please contact us as follows:

  • Email: privacy@multisensorai.com (please use “Consumer Privacy” in the subject line)

  • Phone: 1-866-861-0788

  • Mail: 24 Greenway Plaza Suite 1800 Houston, TX 77046

We may require verification of your identity before further processing your request. In certain instances, we may be permitted by law to decline some or all of such request.

For residents of the EU, Switzerland, and the UK

Legal Basis for Processing Personal Information

The legal bases for our processing of personal information about you are as follows:

  • Contract: When you purchase a product from us, we collect personal information about that is necessary for completing that transaction and delivering the product to you;
  • Consent: We obtain your consent to collect personal information for distinct purposes such as receiving marketing communications from us. You have the right to withdraw your consent at any time.
  • Legitimate Interest: We have a legitimate interest to collect personal information about you for certain purposes such as data analytics and the protection and administration of the Website so that we can (i) understand our customers’ preferences and improve the product selection available on the Website; (ii) to protect the Website from information security threats and our Company in connection with legal claims and proceedings; (iii) to communicate administrative changes in connection with the use of the Website; and (iv) to comply with laws that apply to us and the Website.

You have the following rights with respect to the personal information we hold about you:

  • Right of Access: The right to know what personal information we hold about you and ask for copies of that information;
  • Right of Correction: The right to have incomplete, incorrect, outdated, or unnecessary personal information corrected, deleted, or updated;
  • Right to Restriction of Processing: The right to request that we restrict the processing of Personal Information we hold about you in certain circumstances;
  • Right to Object: The right to object to the processing of personal information we hold about you;
  • Right of Erasure: The right to ask us to erase your personal information in certain circumstances;
  • Right to Data Portability: The right to ask that we transfer personal information you have given us to another organization, or to you, in certain circumstances; and/or the right to receive any Personal Information we hold about you in a structured and commonly used machine-readable format or have such personal information transmitted to another company.

In connection with exercising your rights described above, we may request additional personal information for purposes of verifying your identity and for no other purpose. 

We do not engage in or have features that engage in automated decision-making. If this changes, we will update our Policy accordingly.

Depending on where you live, you may have a right to withdraw consent and lodge a complaint with a supervisory authority or other regulatory agency if you believe that we have violated any of the rights concerning personal information about you. We encourage you to first reach out to us at privacy@multisensorai.com, so we have an opportunity to address your concerns directly before you do so.

To exercise any of the rights described above, please contact us at privacy@multisensorai.com. We seek to promptly respond to your inquiry.

Data Security

We recognize the importance of protecting access to personal information. We restrict access to personal information about you to only those employees who need to know that information to provide products or services to you. We maintain commercially reasonable physical, electronic, and procedural safeguards to guard your personal information. While our security measures are intended to protect your personal information, the complete security of any transmission over the public internet cannot be guaranteed.

Third-Party Websites

This Privacy Policy does not govern, and we are not responsible for, the privacy, information security, or other practices of any third parties, including any third party operating any site or service to which the Website. The inclusion of a link on the Website does not imply our endorsement of the linked site or service.

Children’s Data

The Website is not directed at or intended to be used by children, and MSAI will not intentionally collect or maintain personal information about anyone under the age of 16, except for information provided by the relevant parent(s) or guardian(s). If we discover that we have collected any other personal information about anyone under the age of 16, we will take reasonable steps to promptly delete such information from our systems.

How to Contact Us

Should you have other questions or concerns about this Privacy Policy, please send us an email at privacy@multisensorai.com. Please note only inquiries regarding our Privacy Policy can be answered via this address.